ThoughtBuzz is hiring in the Philippines

The year 2012 for social media in the Philippines will be the year of monitoring and measurements.  Your should be able to connect all your social media strategy and tactics to your business goals and actual ROI.

This is my fearless forecast and also one of the reasons why my new venture after Yahoo is with a firm that offers exactly this – social media monitoring and intelligence.  Late last year, I joined Singapore-based startup ThoughtBuzz, moved back to Manila and officially started 2012 to help the company set up here in the Philippines.

We are currently looking for people who can join our analytics team as Social Media Data Analysts.  The ideal candidate is a person who has strong research background and a social media fanatic.  Here's the job description:

Social Media Data Analysts (junior, middle and senior levels)

Specific roles and responsibilities:

  • Interpret clients’ social media data tracks and develop customized research reports from it.
  • Provide direction and guidance in the formulation of track search parameters that correctly reflect the requirements of clients.
  • Work to understand clients’ businesses and be able to provide insights and recommendations when developing their social media reports.

Suitable candidates should have:

  • Relevant diploma or degree in Communication Research, Business, Marketing or related field.
  • Excellent knowledge of and highly appreciates social media. 
  • Excellent English written and spoken communication skills.
  • Possess research and analytical skills.
  • Works well independently and as part of a team.
  • Well motivated, values honesty and integrity, fun to work with!
  • For the junior role, fresh graduates to one year experience with relevant educational background and strong knowledge of social media may apply.
  • For middle and senior roles, we are looking at above 3 years of analytic experience in research or relevant social media industry.

The social media analytics space is an interesting and exciting industry to be part of!  If you see these qualifications in you and you're interested to join a dynamic, innovative and fun company, then send me your resume.  My email address is jonas.delosreyes[at]  You just may be the person we're looking for. :) 

Leaving Yahoo!

The end of 2011 will also mean the end of a chapter in my career.  This December 31, 2011 is my offical last day in Yahoo.

The decision to leave wasn't a spur of the moment thing.  Various factors took place that ultimately led to this.  Simply put, I knew it was the right choice to make at the right time.

The past three and a half years have been an amazing ride and it's a blessing and an honor to have been part of the team that took care of Yahoo's communities.

I gladly bring with me a lot of memories and experiences from the Purple House that I will always be thankful for.  If I had to highlight my most memorable moments in Yahoo, it will probably be the following:

1. Joining Yahoo as a member of the original Southeast Asia Communities team.

There are three people who were instrumental in my joining Yahoo: my wife who encouraged me to apply for the Community Manager job opening (even if it meant relocating to Singapore), my former boss and mentor in Yehey, Donald Lim, who supported my decision to move on to Yahoo, and my hiring manager in Yahoo, Amos Kwok, who saw my desire and passion for community management and hired me to be part of his team, the original Communities team of Yahoo in SEA.

This team is like a family.  It was a combination of community managers for PH, ID, TH, VN and SG/MY and product managers (2 from SG and 1 fellow Pinoy). Different people from different countries, various backgrounds and languages, and yet we came together and worked together unselfishly and always with camaraderie.  We enjoyed what we do and we had fun doing it.  And the cherry on top here was that we had an amazing manager who mentored us, encouraged us, and spearheaded the fun in what we do. :)

A lot of this original team have moved on to other opportunities already and yet the ties that bind us remain.  I couldn't have asked for a better start to my purple ride.

2. Leading the Purple Crew of the Yahoo! Philippines Purple Hunt campaign.

One of the things you learn in Yahoo is how to deal with constant change. In 2009 I found myself managing the content that's being featured on the Front Page of Yahoo! Philippines (not exactly community management, hehehe).  A reorg just took place and the Communities team was disbanded.  During this time a major marketing initiative was about to launch – the first Purple Hunt campaign in the Philippines.

Working with our marketing team and ad agency Ogilvy, I had the opportunity to help and be part of this campaign.  What initially was supposed to be just involvement of our community products in the campaign, the idea to involve our community members in the campaign was born. 

This is brand advocacy in its purest because right smack in the middle of that huge campaign is the Purple Crew, five power users of our three Community products, namely Janette Toral for Groups, Lai Legaspi and Anne Flores for Answers, and Jimmy Hilario (aka Stitch) and Jojo Pensica (aka Jobarracuda) for Flickr.

Except for Janette who I had the opportunity to meet years earlier and even collaborate with when I was in Yehey, the other four power users where people I met through online and offline initiatives as a community manager.

We requested them to join the campaign because of their knowledge of our products and their passion for communities as well.  And thankfully, they all volunteered to participate in the Purple Hunt.  This meant taking responsibility in managing Community channels for Yahoo!, and engaging the rest of the participants of the campaign both online and offline.

Being part of the Purple Crew and working with the five power users was an amazing experience.  I learned a lot about community management working side by side with them and I will always treasure the friendship that also resulted from that campaign.

All of these wouldn't have been possible if not for community management. :)

3. Becoming part of the Global Communities organization.

A year and a half in Yahoo I find myself again in the Communities organization, but now the Global Communities org and as Lead Community Manager for Southeast Asia.  I have the Managing Editor of SEA, Alan Soon (a strong advocate of social and community management), to thank for this because he helped in our transition from the regional org to the global org.

Being part of the Global Communities team was just a different level of awesomeness. :)  I was not only working closely with fellow CMs in the SEA region but with CMs in APAC (Australia/New Zealand and India), the US, Latin America (Mexico, Brazil, Argentina), UK and EU (Italy, France, Germany, Spain).  We also worked closely with teams from product operations, product management and customer care.

There was so much learning and knowledge sharing that took place during that time because of how diverse our backgrounds, experiences and perspectives were.  And just like my initial experience with the original SEA CM team, there was a spirit of camaraderie and a really good chemistry that was present within the team. 

And the best part of this experience, again the cherry on top, is our manager.  Her name is Isabelle Griffith Wies and she is without a doubt one of the best managers I've had in my career.  It's just amazing how she managed to inspire, motivate and bring together a team that's essentially scattered around the world and helped us achieve our individual goals of growing and managing the various communities of Yahoo.

We only had a chance to meet each other face-to-face twice in the two Global Communities Summits we had in Sunnyvale but we continue to remain connected online.  I will always be thankful to have had an amazing opportunity to work with awesome colleagues and really good friends.

4. Seeing and participating in the growth of Yahoo! Philippines.

Some people actually don't know this but I wasn't based in Singapore the whole time I was with Yahoo.  Between 2009 and 2010, I had the chance to relocate back and be based again in Manila.  This was perfect timing for me in two specific instances: first, 2009 was the year my wife gave birth to our beautiful daughter, Anya; second, I had the opportunity to witness and be part of the growth of Yahoo! Philippines.

It's too long to discuss here why I had to relocate back (I can tell you if we meet face to face) but I'm really glad to have had the chance to be present when Yahoo! Philippines grew from a 3 or 4-person team to a company comprised by people and teams from various departments, all working together to make sure the Philippines remain a purple country.

Of course, there's really no place like home so I was so at home at the Yahoo! Philippines office working with the different leaders that took the helm, team mates from comms, search editorial, admin, sales and editorial.

And especially Editorial.  I had the rare chance of seeing this trail blazing team formed, from the first key hire (their fearless leader/country editor), to the rest of the crucial team members that were added later.  I always felt a part of the team athough technically I (and Ederic as well, hehehe) weren't.  Keep on keeping on, I will continue to support the team and cheer for you guys even if I'm on the other side of the Purple fence already. :)

5. The positive connections made along the way.

One of the most basic and important characteristics of a community manager is to be a bridge builder.  To establish and maintain positive relationships.  This is key not only in community management but essentially in one's career.

After 3 and a half years of being a community manager in Yahoo!, I can clearly say that what I will treasure most in my stay in the Purple House are the friendships that were made, here in the Philippines, in Singapore, and the rest of the world.

Thank you to the community members that I met and continue to be friends with (Yappers, Flickristas, etc.).  Thank you to clients and partners I had a chance to work with.  Thank you to colleagues/friends in the company (fellow CMs, PMMs, PMs, Editorial, Sales, Customer Care, Marketing, Communications, Business Development, etc.) who made my stay in Yahoo! a truly remarkable and memorable one.

Goodbye Yahoo!, again thank you for the amazing ride!  I'll be a proud alum who will continue to cheer for you and hope you eventually find your way.

23 Adult Truths Worth Knowing

This hilarious and interesting post was shared by one of the people I follow on Google+.  I think it's well worth sharing here as well. :)  

My personal faves are numbers 6, 10, 11, 15 and 20.  Feel free to share yours in the comments. 



1. Sometimes I'll look at my watch 3 consecutive times and still not know what time it is.

2. Nothing sucks more than that moment during an argument when you realize you're wrong.

3. I totally take back all those times I didn't want to nap when I was younger.

4. There is great need for a sarcasm font.

5. How the hell are you supposed to fold a fitted sheet?

6. Was learning cursive really necessary?

7. Map Quest really needs to start their directions on # 5. I'm pretty sure I know how to get out of my neighborhood.

8. Obituaries would be a lot more interesting if they told you how the person died.

9. I can't remember the last time I wasn't at least kind-of tired.

10. Bad decisions make good stories.

11. You never know when it will strike, but there comes a moment at work when you know that you just aren't going to do anything productive for the rest of the day..

12. Can we all just agree to ignore whatever comes after Blue Ray? I don't want to have to restart my collection…again.

13. I'm always slightly terrified when I exit out of Word and it asks me if I want to save any changes to my ten-page technical report that I swear I did not make any changes to.

14. I keep some people's phone numbers in my phone just so I know not to answer when they call.

15. I think the freezer deserves a light as well.

16. I disagree with Kay Jewelers. I would bet on any given Friday or Saturday night more kisses begin with Miller Light than Kay.

17. I wish Google Maps had an "Avoid Ghetto" routing option.

18. I have a hard time deciphering the fine line between boredom and hunger.

19. How many times is it appropriate to say "What?" before you just nod and smile because you still didn't hear or understand a word they said?

20. I love the sense of camaraderie when an entire line of cars team up to prevent a jerk from cutting in at the front. Stay strong, brothers and sisters!

21. Shirts get dirty. Underwear gets dirty. Pants? Pants never get dirty, and you can wear them forever.

22. Even under ideal conditions people have trouble locating their car keys in a pocket, finding their cell phone, and Pinning the Tail on the Donkey – but I'd bet everyone can find and push the snooze button from 3 feet away, in about 1.7 seconds, eyes closed, first time, every time.

23. The first testicular guard, the "Cup," was used in Hockey in 1874 and the first helmet was used in 1974. That means it only took 100 years for men to realize that their brain is also important.

“Stay Hungry. Stay Foolish.”

Today the world says goodbye to Steve Jobs, a man who is without a doubt an innovator, a world-changer, a hero.  

The social web has been abuzz the whole day with stories, quotes, videos and farewells from CEOs, entrepreneurs, bloggers and basically everyone that has been touched by this amazing man who brought simplicity, design and magic to technology.

You will definitely be missed Steve Jobs.  

Interesting that this had to happen today.  Now, what you said about how important it is to "stay hungry" and to "stay foolish" never felt truer. ;)

Save our Coral Reefs and Seas NOW

Save the Philippine Seas!

I am joining the June 8 Blog Action Day to Save our Coral Reefs and Seas, and I believe every Filipino with a blog should do the same.

The Philippines as a country has been blessed with amazing natural resources such as stunning beaches, a very diverse marine life and spectacular reefs.  Unfortunately, a lot of us have taken these for granted and worse, they have been exploited and plundered by both foreign and local groups.

If the news on how poachers have destroyed an “entire ‘reef complex’—almost twice as big as Manila—off the coast of Cotabato province” when they harvested more than 21,000 pieces of black coral and in the process killing 161 endangered turtles and other marine life is not an eye-opener for you, I don’t know what will.

How long has this happening?  How come we only knew about this today?  Who’s responsible for this?  What can we do to prevent it from happening again?

I don’t know the answers to the first two questions but what I do know is that WE are ALL responsible for this and ALL of US can do something about it.  NOW.

The protection and preservation of our coral reefs and seas for future generations begins now and we all can have a part to make this happen.

June 8 has been declared Blog Action Day to Save our Coral Reefs and Seas. The least we can do is to join this collective effort and use our voices, online and offline, to spread the word about the plunder of our seas and we all can do to stop it.  You can find out more information by visiting the Save The Philippine Seas site, following it on Twitter and liking the fanpage on Facebook.

I’ve also posted the following on Yahoo! to help spread the cause…


Share your ideas on what we can do to save our seas by answering this question:

What can we do to save our coral reefs and seas?


Check out these photos of underwater shots in the Philippines through this Flickr gallery I created.  This gives us a glimpse of what we need to cherish, what we need to protect, what we need to be proud of.