Archive for June, 2008

YAPpers Community Meet Up!

Photo by notsogoodphotography First and foremost, if you don’t know what a YAPper is, it’s the name for Pinoy users of Yahoo! Answers.  I believe it’s an acronym for someone who frequents the Yahoo! Answers Philippines category (both to ask and to answer).  I’m still investigating who first thought of the name but I think [...]

New stuff in My Yahoo!

Small changes, big impact – this is what you can expect to some changes in My Yahoo!. New features in the header will make it easier for us to find, discover, and add content to our My Yahoo! pages.  Check out the My Yahoo! header and you’ll see three new options:”Add Content,” “Change Appearance,” and [...]

Purple News: Yahoo! Announces Realignment

Photo by acme It’s in the news, there will be changes in Yahoo!’s organization that  will take place to improve its products, technologies and execution.  This move complements its core strategy to be the starting point for most internet users, the must-buy for the most advertisers and the platform of choice for developers. The key [...]

The difference between Viral and Word-Of-Mouth Marketing

Photo by lumaxart It’s the buzz words today in the world of marketing.  With the continuous accepetance of online social media as a means to reach consumers and target markets, companies and marketers are embracing viral and word-of-mouth marketing as part of their strategies.  However, people still confuse the two and think they’re synonymous and [...]

The Best Salepitch in the World – Sincerity

Photo by lumaxart Whether we like it or not, there will always be an instance in our lives wherein we will have to make a sales pitch.  If you check Wikipedia, a sales pitch is defined as the communication made by a salesperson to the prospective client or existing client for developing the business.  This [...]