New York Times features Angelica Panganiban’s Photoshopped Pics

Remember this issue not too long ago?  I’m sure no one has forgotten it yet since it was practically everywhere in cyberspace (email, forums, blogs, etc.).  Just type “Angelica Panganiban Photoshop” in Yahoo! or Google and the results will say it all.
Well, apparently some people at the New York Times got a hold of the [...]

The difference between Viral and Word-Of-Mouth Marketing

Photo by lumaxart
It’s the buzz words today in the world of marketing.  With the continuous accepetance of online social media as a means to reach consumers and target markets, companies and marketers are embracing viral and word-of-mouth marketing as part of their strategies.  However, people still confuse the two and think they’re synonymous and interchangeable.  [...]

The Best Salepitch in the World - Sincerity

Photo by lumaxart

Whether we like it or not, there will always be an instance in our lives wherein we will have to make a sales pitch.  If you check Wikipedia, a sales pitch is defined as the communication made by a salesperson to the prospective client or existing client for developing the business.  This can [...]