Community Man Random thoughts & deliberate clicks of a social media sidekick

26Jan/100

It's Community Manager Appreciation Day!

I'm not making this up.  Jeremiah Oywang, columnist for Forbes and blogger at Web Strategy, has just declared every fourth Monday of January as Community Manager Appreciation Day.  He said this is the day to "pause, recognize, and celebrate the efforts of community managers around the world to improve customer experiences."

I believe it's about time we have a day like this, not only because I'm a community manager (hehehe) but because 2010 is the year Community Managers will start playing a major role in businesses in different industries.

A community manager is now a role that applies not only to social networking sites or community-based services but basically to any organization that sees the importance of a dialogue with their audiences, that values engagement with their customers, and that wants a deeper relationship with their markets.  A community manager is the person to do this for you.  As companies begin to understand the importance of social media and how it relates to their businesses, they will see the need to cultivate communities.

If you don't know yet what exactly is a community manager (and I know it's a new title to many, given the many instances I have to explain it whenever I tell people what my work is), Chris Brogan has an excellent post about what a Community Manager does and the essential skills to be one.  Another great read about how the community manager's role is Jeremiah Owyang's post, "The Four Tenets of the Community Manager."

As for Community Manager Appreciation Day, it may be Tuesday already but it's never too late to do the following (as what Owyang shared in his post):

  • If you’re a customer, and your problem was solved by a community manager be sure to thank them in the medium that helped you in. Use the hashtag #CMAD.
  • If you’re a colleague with community manager, take the time to understand their passion to improve the customer –and company experience. Copy their boss.
  • If you’re a community manager, stop and breathe for a second, and know that you’re appreciated. Hug your family.

Many thanks!

9Nov/090

Purple Thumb: Our Mark, Our Vote

A lot has already been said about the importance of the elections and our right to vote.  That's why the recently launched initiative of Yahoo! Philippines to cover the upcoming 2010 Elections is aptly entitled "Purple Thumb", because the elections is essentially of the people, by the people, and for the people.  Which means every Filipino qualified to vote should have taken the time to register or in short, we all should have a Purple Thumb.

But of course, registration is just the first step of the journey.  We need to be properly informed of all aspects of the elections, from getting to know each and every candidate to understanding how the new automated elections will take place.  We should also take the initiative to share the info we know about the elections to others, and what better way to share than through social media.  Here's something worth sharing, a step-by-step video tutorial of the 2010 Philippine Automated Elections:


@ Yahoo! Video
13Oct/090

It Starts With YOU (A Job Opening)

You probably heard by now the recent marketing campaign of Yahoo! whose core message is focused on YOU.  As the campaign kicks off in the US and slowly expands to the rest of the markets (really looking forward to it hitting the Philippines), there's a job opening in Yahoo! Southeast Asia that really coincides with the message of Yahoo!'s marketing campaign and it might interest YOU.

Social Media Producer

Yahoo! Southeast Asia is looking for an energetic social media producer to draw, connect and interact with users through new channels such as Twitter and Facebook. This position will be based in Manila.

As part of your daily responsibilities, you will be at the forefront of driving our news articles, blogs, discussions, polls and community activities through social media networks with the goal of attracting a wider audience to Yahoo!.

You must have at least 3-5 years of editorial experience at a newspaper, magazine, wire service or online media site and be able to work under a tight deadline. Blogging and multimedia experience is also a must.

An established personal online brand is an ideal. As a power user in social media, you must have at least 300 followers on Twitter, at least 200 connections on LinkedIn and at least 400 friends on Facebook.

You need to have a passion for social media and a thorough knowledge of the industry. You will be expected to flag trends and be aware of new social media sites on the horizon.

Because social media is really all about YOU, or one way of saying it is "YOU are the media."  If you see yourself doing this kind of work, then feel free to email me your resume and I'll make sure it reaches the right people.  Who knows, we just might be working together in the near future.

23May/091

India is Buzz-ing, will RP do the same?

Two buzz-worthy news that's really worth checking out.  First, Yahoo! Buzz just underwent a major face lift.  The new look now more prominently features contributions from the site's community.  There's a new "Buzz Updates" tab to make it easier to follow, vote for and comment on what your friends just buzzed up.  Also, you'll notice that when you submit a URL, the story headline and description will automatically be populated, this certainly makes submitting stories faster and easier.

The other news is Yahoo! Buzz just launched its first international version in India.  Check out http://in.buzz.yahoo.com and see how Yahoo! Buzz looks like once it's localized.  The people in India can now vote for the most buzz-worthy stories to Yahoo! India and beyond.  I understand the site is starting off with more than two dozen featured Indian publishers, but of course, users in India can submit, vote and comment on the stories that they personally find most interesting.

Do you think a localized Yahoo! Buzz in the Philippines would be a big hit?  It will be interesting to see how many Pinoys are into Digg, Reddit, or Buzz because that will give us an idea if there's a signifant number of Pinoys who will submit, vote and comment on Philippines-related stories.  I remember before when Digg was starting to get recognition for revolutionizing social news that some Pinoys tried to jump on the bandwagon but with a local twist.  One of them was Oks.ph (it's now an aggregator of Philippines-related news), Astigg.com (a cool name with tip of the hat to Digg), and Yehey's Hukayy.com,  all of them never really built a following in order for the sites to be, well, "self-sustaining."  Social news sites need a critical mass in order for them to be successful and buidling this community is not as easy as it looks (as Jason Calacanis learned with Netscape).  However, localizing social news certainly has its advantages and appeal, I just wonder why it didn't work here in the Philippines before and if Yahoo! does try to launch a Pinoy Buzz version, will it take off?  Maybe it's just a matter of timing.  Maybe the critical mass for a Pinoy social news site is here now, not 3 years ago.

28Feb/091

SearchMonkey arrives in Southeast Asia

This was my post that got lost last week due to server problems.  It's a week late but still blog-worthy, especially if you're based in Southeast Asia.

After making much noise in different tech blogs  last year, Yahoo! SearchMonkey quietly launched in the Southeast Asia market last February 12, 2008, specifically in Singapore, Malaysia, Vietnam, Indonesia, and the Philippines.

In a nutshell, SearchMonkey basically opens up Yahoo! Search for users, developers and publishers to make search results more useful and visually more compelling.

Check out this before and after image:

BEFORE

SearchMonkey

AFTER

SearchMonkey

That’s just the tip of the iceberg, there are various SearchMonkey applications that transform your Yahoo! Search experience to provide you with highly relevant content and the best user experience at the same time.  In other words, it makes search fun, productive and exciting!  Check out these examples:

Play videos on the search results page: http://ph.search.yahoo.com/search?p=yodel+contest+video.

SearchMonkey

Add the latest Flickr photos to all Wikipedia results:

SearchMonkey

Go here (http://ph.gallery.search.yahoo.com/application?smid=JrLH) to add the application.

Show any geo-encoded Wikipedia content on a map:

SearchMonkey

Try it yourself by adding http://ph.gallery.search.yahoo.com/application?smid=2D1e.

It’s up to you how you wish to flavor your search experience.  And given that this is an open platform, there are so many ways this will grow and continue to improve, it just depends on how users, developers and publishers will build on it.  I can just imagine, being able to see what’s being tweeted about a keyword you’re searching for, or being able to see if a person you’re searching for is online and immediately chat with them.

Like I said, the possibilities are tremendous, and you can start experiencing it now by adding more SearchMonkey applications from this gallery: http://ph.gallery.search.yahoo.com.   You can also contribute apps by heading over to http://developer.yahoo.com/search/.