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Yahoo! Australia (http://au.yahoo.com) recently launched their new homepage design, a huge difference compared to the old one and to other local Yahoo! sites everywhere. The layout and design is obviously the most apparent of the changes but there are 2 main things in AU homepage which makes it a cut above the rest and gives [...]
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Media Measurements and the Death of the Page View
June 4th, 2008 
Jonas I recently read an article in a marketing magazine about the complex issues of Media Measurement faced by marketers today. Assessing the value of their media spend is not an easy thing, especially with the possibility that current media measurement techniques might not be relevant anymore in the near future. Whether it’s print, TV, radio, [...]
